Fever Dream Marketplace

Fever Dream Marketplace was created by Annie and Erin of The Hair Nerds after years of working inside the hair industry and paying close attention to what actually lit them up.

Through education, travel, content, and community-building, they began to notice a pattern: the parts of their work they loved most weren’t the loud moments or the polished outcomes — they were the in-between spaces. The research. The experiments. The conversations with other hairdressers who were curious, thoughtful, and building something of their own.

So they paused and asked a simple question:

What if we built something entirely from those parts?

Fever Dream Marketplace is the answer.

It’s a space for hairdressers and creatives who are drawn to process, play, learning, and shared experience. A place where objects, ideas, and experiences are chosen because they’re useful, inspiring, or quietly special — not because they follow trends or chase scale.

Here you’ll find things made for the industry, but not in the usual way. Apparel, tools, travel pieces, and experiences that reflect the way hairdressers actually live, move, think, and work. Things that feel considered. Things that make sense in your hands, in your suitcase, or in your day-to-day practice.

Fever Dream Marketplace isn’t trying to be everything.

It’s simply a collection of the parts that mattered most — shaped into something real.

Built slowly.
Built with intention.
Built by people who are in it.

Lucid Room

Lucid Room is a holding space for creative work.

It exists to support hairdressers, artists, and independent brands through environments, systems, and experiences that are intentional, lived-in, and human. Everything under the Lucid Room umbrella is built to serve the work itself—not trends, speed, or scale for the sake of growth.

At its core, Lucid Room is about expression.
Expression of craft.
Expression of exchange.
Expression of purpose.

Rather than separating salon work, education, commerce, and collaboration into disconnected channels, Lucid Room treats them as parts of the same ecosystem. The salon, the exchange, and the marketplace are built in parallel—each informing the others, each grounded in real use and real relationships.

  • Lucid Room Salon

    It’s a working studio for hairdressers who care deeply about their craft—where services are treated as a form of authorship, not output. Education, editorial work, and collaboration are built into daily life, not added on later.

    The salon isn’t a showroom for trends. It’s a testing ground.

    What works there... tools, systems, objects, rituals - often finds its way into Fever Dream Marketplace because it’s already been used, questioned, and refined in real time.

    Check Out The Salon 

  • Lucid Room Exchange

    It’s a bridge between artists and brands, education and opportunity, ideas and execution. Rather than focusing on volume or visibility alone, Lucid Room Exchange prioritizes alignment – matching the right people with the right projects in ways that feel sustainable and mutually beneficial.

    Fever Dream Marketplace intersects with the Exchange through curated collaborations, product inclusion, and shared storytelling. It’s less about promotion, more about participation.

    Check Out The Exchange