Fever Dream Field Study: Seoul, South Korea

A trip itinerary created just for your salon team or group of pro-beauty besties!! (minimum of 5 hairdressers and/or beauty professionals aged 18+) Fever Dream Field Study weaves together international travel, advanced beauty education, and authentic cultural immersion into one transformative experience.

Welcome to Seoul, the epicenter of global beauty innovation and trendsetting style. This Field Study connects your team with South Korea’s world-renowned artistry, where precision, creativity, and technology shape the future of hair and skincare.

From immersive education with top Korean stylists to visits through iconic neighborhoods like Hongdae and Gangnam, you’ll experience the cutting edge of fashion and beauty firsthand. Between classes, discover Seoul’s temples, street markets, and vibrant nightlife—a balance of ancient culture and modern energy that will leave your team inspired.

An immersive experience brought to you by Lucid Room Holdings, LLC.